Soft, powdery femininity



Rose, Iris, Heliotrope


“Soavissima” is a perfume with a truly gentle aura, befitting its name which means “very soft”. And it is. Incredibly so but also very tenacious, in spite of all the lacy, fluffed up delicacy. A delightful exploration of powdery notes through the use of heliotrope, a discreet bitersweet marzipan aroma, white flowers and a hint of amber ” Soavissima” is in fact quite seductive in spite of its unthreatening façade.

There’s something a little bit subversive about the powder overdose, apart from the usual associations with infancy and the maternal figure. We’re thinking about how ladies used to powder their legs so the silk stockings could slide on easier, the intricate powdered wigs of the Versailles courtesans and the inevitable connection to make-up, not only in the day to day life but in the expression of cosmetic art in theatre, movies and fashion. There is more to powder than it meets the eye: a timeless feminine ritual, that can cover tears or enhance a beautiful smile.

Directly from Rome we bring you PRO FUMUM ROMA – a family owned niche perfume brand that make their scent in oil base. The story begins with Celestino and Lucia Durante who after the Second World War decided to move from a small town called Sant’Elena Sannita to Rome. Coming from a family with a long artisan tradition, they used their skills to open a tiny storefront selling interesting fragrances, hand made soaps and other beauty products. From these humble beginnings the business grew into a chain of shops that quickly became a reference point for luxury personal care in the city.

The skill and craftmanship were passed on through the generations of the Durante family and in 1996 Celestino and Lucia’s grandchildren expanded the business by creating a line of exclusive fragrances. The PRO FUMUM ROMA scents are exquisitely crafted to evoke the emotions and memories of their beloved Italy. Inspiration has come from an eclectic mix of Italian motifs including stories of Rome, iconic vacation islands and even a delicious local pastry shop. The resultant scents though seductively layered, are wonderfullly simple at heart.


We currently deliver to:

Austria, Belgium, Czech Republic, Denmark, Estonia, France, Germany, Holland, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Monaco, Poland, Slovakia, Slovenia, Spain*, Sweden, UK

For orders of €50 and under the following delivery charges apply.

Ireland & UK: €4.50
All Others: €12.50

Estimated Delivery Times

Ireland: 1-2 Working Days
UK: 2-3 Working Days
All Others: 4-7 Working Days

All of our deliveries use a signature service.

* excluding Canary Islands, Ceuta & Melilla