NEW FRAGRANCE – UNE AMOURETTE by ROLANT MOURET for ETAT LIBRE D’ORANGE
It all began about eight years ago, on a cold winter evening, when Roland Mouret and his CEO Mark Langthorne came to the Etat Libre d’Orange offices, just above the boutique at 69 rue des Archives, Paris. They wanted to talk about a perfume with Etienne de Swardt, our creative director.
Roland was a fan. He wore our perfume, and in a British newspaper article entitled “Little Black Book: Roland Mouret,” he wrote about us: “A unique parfum company that produces the best exclusive scents with a twist.”
On that evening, we talked fashion and fragrance and the possibility of creating a perfume for Roland’s brand. And since we were drinking champagne, incredibly brilliant ideas emerged from the discussion. We were all very excited.
But in the days to come, when we were sober and realistic, we all realized that the time wasn’t right. Etat Libre d’Orange had just completed a collaboration for Tom of Finland, and we were about to embark on another with Tilda Swinton. Following his phenomenal success with the Galaxy dress, Roland was creating more iconic dresses that would become equally celebrated: the Moon, Pigalle, Titanium, and many others.
But we never forgot that remarkable evening and the ideas that came out of it. And it seemed inevitable that we would come back together.
We had so much in common! For both of us, collaborations were appealing challenges. Roland created collections for the Gap and Banana Republic. Etat Libre d’Orange has worked with the Tom of Finland foundation, with Tilda Swinton on Like This, with Rossy de Palma on Eau de Protection, with Mx Justin Vivian Bond on The Afternoon of a Faun. We collaborated to create Attaquer Le Soleil Marquis de Sade, and teamed up with perfume critic Chandler Burr to develop You or Someone Like You.
We both believe in a bold aesthetic, provocation, sensuality. We want our creations to enable clients to define themselves or become someone else. Roland drapes bodies — we drape skin. We use the same words: fusion, structure, magic, eroticism. We both have high profile fans. Roland talks about dressing to undress — and what better way is there to reveal the full power of a fragrance? Not to mention the fact that both our brands are creatively directed by hot, tempestuous Frenchmen.
Etat Libre d’Orange and Roland Mouret. We’re made for each other. Together, we have merged our philosophies, our attitudes and our identities, and created Une Amourette.
— Etat Libre d’Orange
Une Amourette is a no-holds-barred fragrance. It is not for everybody. It’s divisive. It will corrupt the fragrance category with its subversive positioning.
It’s a scent that makes and leaves its mark.
It is worn first at the pulse point between the thighs. As she moves, walks, crosses her legs…the warmth and friction release an intoxicating burst of fragrance catching the attention of the most primitive sense: smell.
Une Amourette transcends gender. It is neither feminine nor masculine but it connects with the innate desire to take control, to be unique…
And when two bodies come together, the alchemy of skin on skin and scent on skin is unleashed, and the full power of the fragrance is revealed.
— Roland Mouret
Once I had met Roland Mouret, I began to imagine a very sophisticated and dark perfume, black and red. Patchouli and Indole are the backbones in this woody/animal floral. The head notes are brightly opened with Neroli, while Resinoide Iris, Akigalawood and Resinoide Incense form the foundation of this story.
— Daniela Andrier, parfumer
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